We curated the photographic and editorial project for the launch of the new furniture collection MTM – Made to Measure designed by Herzog & de Meuron.

MTM – Made to Measure originates from a primary gesture: an open constructive principle, grounded in a coherent geometry and a scalable structure capable of extending and reconfiguring itself without losing identity.

For this reason, in the shots of the photographic project the furnishings are not staged, but positioned as autonomous presences. They do not illustrate a way of living, but occupy the space with restraint: placed on a mineral surface pigmented in red, they allow their structural nature to emerge.