Like a real city, Citterio's booth at Orgatec 2022 stands on an area of 690 square metres. The layout of the modules follows the typical development of an urban complex, ending in the central square that becomes the nerve centre of the layout. The urban narrative of the space is also reflected in the stand's perimeter intervention. Supporting columns and windows evoke the conceptual section of a building that, however, overlooks natural panoramas that are each time different, reflecting the concept of sustainability at the heart of the brand. From the outside, the flow of people is stimulated by a video installation that shows, at the 4 poles, an unprecedented and significant visualization of the system.
PHOTO: ALESSANDRO SALETTA, PIERCARLO QUECCHIA, DSL STUDIO